Golden opportunities await
How the business community can play a lead role
Golden opportunities await
The 2032 Olympics is not far off and presents a rare opportunity for a young, dynamic city like the Gold Coast.
By uniting the business community in support of developing, and in some cases reimagining, our city’s sport culture, projects and facilities, Sports Gold Coast can save the city council both time and money.
Collaboration around common goals and shared values can inject energy, impetus and momentum into the city’s sporting objectives. Historically, much of the Gold Coast’s sporting infrastructure has been initiated by private enterprise.
SGC is not a concept. Over nine years we have a strong track record in contributing to the development and promotion of sport on the Gold Coast over a broad range of projects.
We are now seeking to broaden our scope and work with all levels of government to help create a dynamic environment for investment and sporting success, positioning the Gold Coast as the city where sporting excellence can be achieved because it is part of who we are.
SGC was established by a diverse group of community-minded Gold Coast business leaders who are passionate about actively connecting the city’s business and sport economy, in order to help position the city as a leading place to train, administer, and host world-class sporting events.
Inaugural chairman Geoff Smith was a long-time supporter of sport on the Gold Coast before Sports Gold Coast was launched in 2016. The highly respected lawyer had seen local sport at all levels suffer primarily because of poor infrastructure, the lack of a sustainable funding model and an absence of good governance.
Smith believed that a closer relationship between sport and the Gold Coast business community could solve almost all of these problems. Not only would the sporting organisations proposer, but the entire Gold Coast, including the business hub, would be boosted through a successful Gold Coast sporting story.
The primary role of Sports Gold Coast is to act as a conduit between sport and the organisation/s required in each case to help that sport develop. This may include interaction with business, government and/or educational facilities.
Sponsorship dollars are just one form of assistance. Through Sports Gold Coast, local sporting organisations can benefit greatly through interaction with local businesses in areas such as financial structuring, managing online expectations, volunteer/staffing issues, networking and media/communications.
Key to Sports Gold Coast’s structure is its membership. Businesses can become members of Sports Gold Coast through a variety of levels. Each level offering more direct benefits. However, all members have the immediate opportunity to connect to the Gold Coast sporting community.
Membership offers numerous benefits and are an effective way to meet business leaders from around the Gold Coast and provide access to some of the most sought after sporting events on the calendar.
Collaborations and functioning partnerships are key building blocks for the work we do. The groundwork is already laid, but to scale SGC and grow our operation means management tools and a network heavy with human capital must be in place.
Partnerships are the catalysts for growth, the pillars of sustainability and drivers of outcomes. Efficacy relies on an alignment of values and goals and the commitment to our vision and purpose are key to the continued health of our collaborations.
To engage with our network and understand more about what we do, please get in touch. To learn more about Sports Gold Coast, our brand and mission, take a look at our membership options.
