OUR STORY

SGC was established by a diverse group of community-minded Gold Coast business leaders who are passionate about actively connecting the city’s business and sport economy, in order to help position the city as a leading place to train, administer, and host world-class sporting events.

Inaugural chairman Geoff Smith was a long-time supporter of sport on the Gold Coast before Sports Gold Coast was launched in 2016. The highly respected lawyer had seen local sport at all levels suffer primarily because of poor infrastructure, the lack of a sustainable funding model and an absence of good governance.

Smith believed that a closer relationship between sport and the Gold Coast business community could solve almost all of these problems. Not only would the sporting organisations proposer, but the entire Gold Coast, including the business hub, would be boosted through a successful Gold Coast sporting story.

The primary role of Sports Gold Coast is to act as a conduit between sport and the organisation/s required in each case to help that sport develop. This may include interaction with business, government and/or educational facilities.

Sponsorship dollars is just one form of assistance. Through Sports Gold Coast, local sporting organisations can benefit greatly through interaction with local businesses in areas such as financial structuring, managing online expectations, volunteer/staffing issues, networking and media/communications.

Key to Sports Gold Coast’s structure is its membership. Businesses can become members of Sports Gold Coast through a variety of levels. Each level offering more direct benefits. However all members have the immediate opportunity to connect to the Gold Coast sporting community. Membership offers numerous benefits. Our memberships are an effective way to meet business leaders from around the Gold Coast and provide you with access to some of the most sort after sporting events on the calendar.